The Alec Reed Academy has a distinctive positive ethos which guides our work and the education of our children and young people. Preparation for adult life underpins our Academy aims and the well developed culture which is established across all phases and functions of the Academy. This is further reflected through the Academy's values and commitment to:

• provide high quality education and a thirst for life-long learning with an additional emphasis on the Academy’s specialism of enterprise
• enable everyone to enjoy success and achievement
• promote confidence and a strong sense of personal worth
• have high expectations which will be reflected in the targets set for staff and students alike
• harness the energies of children, students, staff and parents to establish a genuine partnership with the Academy for the benefit of all
• establish a business-like ethos by beliefs in values and attitudes such as hard work, honesty, integrity, respect and concern for others
• provide quality opportunities for the spiritual, moral, social and cultural development of our children and young people
• ensure that the effectiveness of all Academy staff is maintained and developed through considerable investment in continuous professional development